Franchising: Non-Traditional Licensing

Non-Traditional Growth Venues

  • Airports
  • Colleges & Universities
  • Government Facilities (for example, military bases)
  • Business Facilities (for example, cafeterias or office campuses)
  • Healthcare Facilities (for example, hospitals)
  • Travel Hubs (for example, train stations, limited-access toll-road plazas)
  • Casinos
  • Hotels
  • Food Courts

Non-Traditional Concepts

IHOP offers different restaurant options with flexible floor plans, menu offerings and service formats that accommodate a variety of venue types in high-pedestrian traffic locations:

IHOP Restaurant (Full Service)
Est. Sq. Ft.: 2,000 - 5,000
IHOP Express® (Fast Casual)
Est. Sq. Ft.: 1,200 - 3,500
Counter ordering/table delivery
Dedicated seating
IHOP 'N Go® (Quick Service)
Est. Sq. Ft.: 600 - 3,500
Counter service
Portable menu items, grab 'n go items
Shared or dedicated seating
IHOP U® (Quick Service of Fast Casual)
For College & University settings
Quick Service 600 sq. ft. - 3500 sq. ft.

Quick Service 600 sq. ft. - 3500 sq. ft.

  • Counter service
  • Portable menu items
  • Grab n go items
  • Shared or dedicated seating
  • Estimated equipment, smallwares, signage: $102k - $215k
  • Estimated build out cost range: $93k - $265k
Fast Casual 1200 sq. ft. - 3500 sq. ft.

Fast Casual 1200 sq. ft. - 3500 sq. ft.

  • Counter order
  • Table delivery
  • Dedicated seating
  • Estimated build-out cost range: $93k - $265k
  • Estimated equipment, smallwares, signage: $102k - $215k

Non-Traditional Licensing Details

Financial Requirements
Varies depending on concept
Qualification & Approval Process
See domestic process
Initial License Fees
IHOP Restaurant (Full Service) $25,000
IHOP Express® (Fast Casual) $15,000
IHOP 'N Go® & IHOP U® (Quick Service) $15,000
Royalty Fee
Advertising Fees
National Ad Fee: 1%
Local expenditure: 2%
License Term:
5-10 years

The information contained on this website is not an offer to sell or solicitation of an offer to buy a franchise. IHOP will not sell a franchise unless it has been appropriately registered, excluded or exempted, as required by applicable state law, and the IHOP Franchise Disclosure Document (FDD) has been delivered to the purchaser in compliance with state and federal law. If there is any inconsistency or conflict between the information contained on this website and the FDD, the FDD will control. The FDD is available in electronic format, as a .pdf file, or as a paper copy.